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论文翻译原文：

攒机电脑销售店项目设计

目 录

(2) 商业分析

(3) 顾客状况分析

(4) 核心小组座谈

(5) SWOT 分析

(6) 项目目标分析

(7) 项目实施流程

(8) 成本分析

(9) 利益相关者分析

(10) 风险分析和风险管理

参考文献

过程报告一

题目: 商业分析

内 容

背景分析:

随着近几年经济的发展和科技的进步，我国的人均收入较前几年相比有了大幅的增长、消费观念也发生很大的改变，电脑正逐步以家电的消费模式进入家庭中。

我们知道目前的电脑消费形式主要有以下两种：品牌电脑和DIY电脑，但此两种形式各有势。品牌电脑的销售服务比较周到，还可送货及售后服务上门，但品牌电脑经过层层周转和各环节利润的追求再到消费者手中的销售价格已相对较高。相比之下DIY电脑价格较低，迎合了老百姓对商品物美价廉的需要。

针对这种需求，我做出这份关于《DIY电脑销售》商务项目设计,计划于2013年8月份创办“展望电脑” DIY个人电脑销售店，地点是租用望江县太慈镇街道的五十平方米的店铺，以满足城镇居民及农民对电脑的需求，紧跟时代的步伐。

论文翻译译文：

攒机电脑销售店项目设计

DIY Computer Store Project Design

目 录

Content

I. Business Analysis

II. Customer Profiles

III. Core Team Discussion

IV. SWOT Analysis

V. Project Objective Analysis

VI. Project Implementation Process

VII. Cost Analysis

VIII. Stakeholder Analysis

IX. Risk Analysis and Management

References

Process Report I

Title: Business Analysis

Content

Background Analysis:

With the development of economy and the progress of science and technology in recent years, the per-capita income of our country has increased substantially compared with that in a few years ago and the consumption concept has also changed a lot. Computer is gradually entering families as the consumption model of home appliances.

We know that currently there are two major forms of computer consumption models, i.e. brand computer and DIY computer. They have their own different strengths. Brand computer has thoughtful sales service and the buyers can enjoy home delivery and after-sales service, but the price of the computer has gone through layers of circulations and the ultimate price for the consumers is relatively high. In contrast, the price of DIY computer is relatively low, catering to ordinary people's demand of excellent quality and reasonable price.

On account of that demand, I formulated this business project design concerning DIY Computer Sales and planned to establish a DIY personal computer store with the name “Look Forward to Computer”. The location of the store I chose was the 50m2 shop along the street of Taici Township in Wangjiang County, so as to satisfy the demand on computer from urban resident and farmers and enable them to keep up with the pace of the times.

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