文档翻译那家好？选北京金笔佳文翻译公司

文档翻译对人来说至关重要。尤其对企业而言，文档翻译尤为重要。下面是金笔佳文翻译公司分享的翻译模板，希望对大家有所帮助。

原文：

1.

The vigorous growth of e-business during the past 20 years and the worldwide booming E-retailing has triggered the increasingly important analysis of online shopping determinants and motivations related to online customers experience. For the purpose of facilitating e-retailer setting effective marketing strategies and promoting the development of online shopping market, the analysis of online shopping and consumer behavior are badly in need (Jobber & Fahy, 2003).

Methodology is about selecting the most appropriate research methods to organize the theoretical and practical activity and also achieve the aims and expected outcomes (Amaratunga, 2002). After presenting the factor affecting online consumer behavior in the literature review, this report focus on the process of testing my data gathering method related to the topic. Accordingly, several questions have derived from the previous literature review, which need to be addressed via the empirical study which is associated with respondent’s online shopping experience. By doing it, factors which influence online consumer behavior such as experience of e-commerce use, reasons of shopping online, consumer concern in online shopping (e.g. trust factor, shipping of goods, feedback and refund policy etc.) and consumer characteristics will be derived. The main purpose of the survey was to collect data about online purchasing behavior in China and find the key factors affecting consumer behavior in an online shopping context.

4.

In this report, each question’s result has been analyzed thoroughly and several findings from analysis have been fully explained. Basically, the data gathered by questionnaire are used in Excel to generate different tables and charts to present abstract numbers in a simple way to examine. Even though there are some useful findings in this paper, this study still contains several limitations, which could be solved in the further studies.

First of all, the findings of the survey could be limited by the size of sample. Because the amount of valid questionnaire is 26, which are not enough to generate proper results. Moreover, most of respondents in this paper are students or who just graduate, so they may not be representative enough to the research topic. In other words, students’ view could not comprehensively represent the individual perspectives in China, as there are many other occupations in China. In order to address these limitations, large sample size and respondent doing different jobs should chosen in the further study. Then, only one method (questionnaire) could not be enough to study online consumer behavior in China. Because consumer behavior is a very complex concept, in the future, more methods, like interview, case study could be adopted in the study.

译文：

1.

In the past 20 years, the rapid development of worldwide e-business and E-retailing has caused the analysis of online shopping determinants and motivations which are related to online consumers’ experience. In order to facilitate e-retailer to set effective marketing strategies and to promote the development of online shopping market, the analysis of online shopping and consumer behavior is necessary. (Jobber & Fahy, 2003).

Methodology means using the most appropriate research methods to organize the theoretical and practical activities, and also reach the scheduled goals and expected results (Amaratunga, 2002). In the part of literature review, it presents the factors affecting online consumers’ behaviors which were studied by previous scholars; this report mainly focuses on the testing process of the data –gathering method about the topic. Accordingly, several questions have been dug out in the previous literature review, which need to be resolved via the empirical study related to respondent’s online shopping experience. By doing so, factors which affect online consumers behavior such as experience of e-commerce use, reasons of shopping online, consumers’ concern about online shopping (e.g. trust factor, shipping of goods, feedback and refund policy etc.) and consumers characteristics can be derived. The main purpose of the survey is to collect data about online purchasing behavior in China and find the key factors affecting consumers’ behavior in an online shopping environment.

4.

The report thoroughly analyzes the results of each question and verifies the findings. In the report, it simply uses the data gathered by questionnaire in Excel to create different tables and charts to give abstract numbers for testing. The paper makes advisable findings, but it also has the limitations, which might be solved in further studies.

Here are the following reasons for the limitations: first of all, the findings of the survey are limited by the size of samples. The amount of valid questionnaires is 26, which is not enough to generate proper results; moreover, most respondents in this paper are students or people who just graduated, so they may not be representative enough for the research topic. In other words, students’ view could not comprehensively represent the individual perspectives of people in various occupational fields in China. In order to address these limitations, large size of samples and respondents from different occupational background should be chosen in the further study; then, only one method (questionnaire) would not be enough to study online consumers’ behaviors in China, because consumer behavior is a very complex concept, in the future study, more methods such as interview, case study, etc. may be adopted.

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